Electric transportation races aheadīuilding off of the consumer’s growing eco-consciousness, there’s been a clear shift this year in preference towards electric bikes as alternatives to buses, cars, and other smog-producing forms of transportation. Similarweb Digital Research Intelligence shows environmental education websites have received the biggest uplift in traffic this year. In April 2021, climate-change-charged keywords peaked at 145,500 searches, and web traffic to environmental sites escalated dramatically. People are more interested than ever in climate changeĬlimate change was one of the most talked-about (and searched) subjects this year, as internet users express more interest and concern than ever in the global phenomenon. Our tip for the year ahead: Leave room in any marketing plan to adapt to seasonal or temporal trends so that you can act fast. Our data coverage of the topic was one of the most shared articles of the year. So much so that traffic for three top VPNs soared exponentially during the first week of March.Īlthough just a one-off event, this huge pop culture moment offered ample opportunities for any company with an online presence to make some noise. who didn’t want to wait to watch the interview until it aired locally, turned in droves to VPN websites as a solution. Viewers all over the world wanted to watch the interview, but since had exclusive airing rights within the U.S., many needed a VPN to do so.Īudiences in the U.K. So when Meghan Markle and Prince Harry sat down with Oprah on March 7, 2021, the internet was chomping at the bit to hear what the couple would say and which family secrets they’d spill. And the rise of popular platforms like Instagram and TikTok means an unprecedented view into their lives. Their lifestyle, culture, and stardom are often front-page news and the subject of countless social media frenzies. Pop culture is still king queen – the Megan and Harry interviewĬelebrities are fascinating. Read it here first and see the top 10 digital trends of the year, and make sure you’re armed with the insights you need to meet and exceed all your New Year’s Resolutions.ġ. We focused on the events people couldn’t stop talking about, products that trended, and global market patterns likely to stick around post-pandemic. Using Similarweb Digital Research Intelligence, we explored the biggest digital trends of the past year in terms of keyword searches, website traffic, and audience engagement. With the second year of life during a pandemic behind us, let us reflect on some of the biggest internet trends we encountered so that you can better prepare for what’s coming next. It’s hard to believe that 2022 is right around the corner.
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December 2022
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